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yesterday

Global Smartphone Shipments Tick Up 1% in Q2 2025

Tariffs, inflation, uncertainty have squeezed low-end demand, prompting AI features in midrange models to sustain pricing power.

Samsung Galaxy Z Fold 7 phones are displayed during an event in New York, U.S., July 8, 2025. REUTERS/Jeenah Moon/File Photo
iPhones sit on display at the Apple Fifth Avenue store, in New York City, U.S., May 23, 2025. REUTERS/Adam Gray/File Photo
Image
A person holds up new foldable smartphones released by Samsung Electronics Co. at a media event held in Seoul on July 10, 2025. (Yonhap)

Overview

  • Global smartphone shipments grew 1% to 295.2 million units in Q2 2025, according to preliminary IDC data.
  • Samsung reclaimed the top spot with 58 million units, led by sales of its AI-enabled Galaxy A36 and A56.
  • Apple shipped 46.4 million iPhones, up 1.5% year-over-year, buoyed by double-digit growth in emerging markets.
  • China’s market continued to contract as subsidies failed to stimulate sales, while emerging regions offset regional declines.
  • Economic uncertainty and tariffs have compressed low-end Android demand, leading OEMs to embed AI into more affordable devices.