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Global Smartphone Shipments Rise 1% in Q2 With Samsung Leading

Economic uncertainty has chipped away at budget-phone sales, with AI features in affordable models propping up demand.

Samsung Galaxy Z Fold 7 phones are displayed during an event in New York, U.S., July 8, 2025. REUTERS/Jeenah Moon/File Photo
iPhones sit on display at the Apple Fifth Avenue store, in New York City, U.S., May 23, 2025. REUTERS/Adam Gray/File Photo
A person holds up new foldable smartphones released by Samsung Electronics Co. at a media event held in Seoul on July 10, 2025. (Yonhap)

Overview

  • IDC reports that global smartphone shipments grew 1% year-over-year to 295.2 million units in the second quarter of 2025.
  • Samsung Electronics led the market with 58 million units shipped, driven by sales of its AI-enabled Galaxy A36 and A56 models.
  • Apple Inc. secured second place by shipping 46.4 million iPhones, marking a 1.5% increase from Q2 2024.
  • Demand in China fell by 1% after subsidy incentives failed to boost sales, while emerging markets posted strong double-digit gains.
  • IDC has trimmed its 2025 global shipment growth forecast to 0.6% from 2.3%, citing tariff tensions and sluggish low-end demand.