Overview
- IDC reports that global smartphone shipments grew 1% year-over-year to 295.2 million units in the second quarter of 2025.
- Samsung Electronics led the market with 58 million units shipped, driven by sales of its AI-enabled Galaxy A36 and A56 models.
- Apple Inc. secured second place by shipping 46.4 million iPhones, marking a 1.5% increase from Q2 2024.
- Demand in China fell by 1% after subsidy incentives failed to boost sales, while emerging markets posted strong double-digit gains.
- IDC has trimmed its 2025 global shipment growth forecast to 0.6% from 2.3%, citing tariff tensions and sluggish low-end demand.