Overview

• Counterpoint Research lowered its 2025 global smartphone shipment growth forecast to 1.9%, down from 4.2%, citing renewed uncertainty over U.S. reciprocal tariffs.
• Apple’s expected shipment growth was cut to 2.5% year-on-year, down from an earlier forecast of 4%.
• Samsung’s shipment projection was revised to zero growth after a prior estimate of a 1.7% increase.
• Huawei stands out with a projected 11% year-on-year shipment gain as component bottlenecks ease in its home market.
• Apple has accelerated iPhone production in India to diversify manufacturing away from China, drawing criticism from President Trump.