Global Smartphone Sales Rebound, But iPhone Growth Lags Behind

Apple's iPhone shipments grew just 0.4% in 2024, trailing the 6.2% global market growth driven by affordable Android devices in emerging markets.

Worldwide smartphone shipments increased by 6.2% in 2024, reaching 1.24 billion units, marking a recovery after two years of decline.
Apple's iPhone sales saw minimal growth at 0.4%, hindered by competition in key markets like China and the appeal of lower-cost Android devices.
Android manufacturers achieved a 7.6% growth rate, with strong performance in regions such as Asia Pacific, Latin America, and Africa, driven by budget-friendly options.
Generative AI features, including Apple's Apple Intelligence, have yet to significantly impact consumer demand or trigger a major upgrade cycle.
Apple remains the profit leader in the smartphone industry, leveraging its premium pricing strategy with an average iPhone price exceeding $1,000 compared to Android's $295.