Overview

• Global smartphone shipments increased by 6.5% in Q2 2024, marking the fourth consecutive quarter of growth.
• Samsung remains the top vendor with an 18.9% market share, followed by Apple at 15.8%.
• Chinese brands like Xiaomi and Vivo saw significant gains, with Xiaomi's shipments rising by 27%.
• AI features and strategic discounts have been key factors in stabilizing and boosting shipments.
• Despite growth, Apple and Samsung's market shares fell due to intensified competition from Chinese manufacturers.