Overview

• The Ski World Federation (FIS) has finalized a centralized marketing deal for international media rights, beginning in the 2026/27 season.
• The deal involves the marketing agency Infront, aiming to streamline media packages and increase revenue for participating nations.
• Germany, Switzerland, the USA, and Canada have agreed to the deal after FIS made significant concessions; Austria remains opposed, citing conflicts with existing contracts and values.
• The deal faced legal challenges, with Germany winning a court case; Austria's case is still pending a verdict.
• Athletes have criticized FIS President Johan Eliasch over a separate rejected investment proposal, citing a lack of transparency and involvement in decision-making.