Global Ski Marketing Deal Finalized After Months of Disputes

The FIS secures agreement for centralized media rights marketing, with Austria remaining the only holdout.

The Ski World Federation (FIS) has finalized a centralized marketing deal for international media rights, beginning in the 2026/27 season.
The deal involves the marketing agency Infront, aiming to streamline media packages and increase revenue for participating nations.
Germany, Switzerland, the USA, and Canada have agreed to the deal after FIS made significant concessions; Austria remains opposed, citing conflicts with existing contracts and values.
The deal faced legal challenges, with Germany winning a court case; Austria's case is still pending a verdict.
Athletes have criticized FIS President Johan Eliasch over a separate rejected investment proposal, citing a lack of transparency and involvement in decision-making.