Overview

• Dubai chocolate, a pistachio cream-filled bar launched by FIX Dessert Chocolatier in 2021, gained global fame after a 2023 TikTok video amassed over 120 million views.
• The unprecedented demand has exacerbated an ongoing pistachio shortage, worsened by a poor 2024 U.S. harvest and increased competition for limited supplies.
• Pistachio prices have surged from $7.95 to $10.30 per pound over the past year, with industry experts warning that global stocks are effectively depleted.
• Major brands, including Lindt, Nestlé, and Lidl, have launched knockoffs of the viral treat, further straining pistachio supplies and frustrating FIX's founders, who argue these imitations harm their luxury brand's reputation.
• Retailers worldwide have started rationing purchases of Dubai chocolate bars as demand continues to outpace supply, with no immediate resolution in sight for the shortage.