Global Movement of Giving Tuesday 2024 Highlights Charitable Generosity and Challenges

The annual day of giving inspires billions in donations worldwide while raising concerns over scams and donor fatigue.

Giving Tuesday, launched in 2012, has grown into a global movement encouraging charitable giving, with nearly 100 countries hosting official initiatives this year.
In 2023, $3.1 billion was donated in the U.S. on Giving Tuesday, though participation declined by 10% compared to the previous year, reflecting broader nonprofit trends.
Nonprofits emphasize the importance of preparation and storytelling to stand out in a competitive fundraising environment and combat donor fatigue following a busy election year.
Experts warn donors to research charities carefully to avoid scams, with tools like Charity Navigator, Guidestar, and IRS resources helping verify organizations' legitimacy.
Corporate and individual participation, including donation matching programs and volunteering, are key drivers of the movement's success and long-term impact.