Global Coffee Chains Target Singapore for Expansion

Despite stiff local competition, brands see potential in the growing market and strategic location for international growth.

Major coffee chains including Tim Hortons, Luckin Coffee, Fore Coffee, Kenangan Coffee, and Louisa Coffee have recently opened outlets in Singapore, viewing the city-state as a strategic location for international expansion.
Despite the heavy presence of brands like Starbucks and Dunkin' Donuts, these chains see potential in the Singapore market, which is expected to grow 5% to nearly $1.3 billion by 2027.
Singapore's reputation as a global financial hub is attracting these coffee brands, as they believe a successful entry into Singapore could propel their brand further as they expand to more countries.
However, these chains are set to face stiff competition from local coffee shops, which offer coffee at highly competitive prices.
Despite the competition, these brands are optimistic about their expansion plans, with Kopi Kenangan's CEO stating that Singapore and Malaysia are just a stepping stone for their international expansion.