Global Champagne Sales Decline by 10% as Economic and Political Uncertainty Weighs on Celebrations

A new report reveals that inflation, geopolitical conflicts, and economic pessimism have dampened demand for Champagne, with France and major markets experiencing significant drops.

Champagne shipments from France fell nearly 10% in 2024, totaling 271 million bottles, according to Comité Champagne's latest report.
France, the Champagne industry's home market, saw a 7% decline in sales, attributed to ongoing political and economic challenges.
Major Champagne producers like LVMH reported steep declines, with a 15% drop in sales during the first half of 2024.
Inflation, geopolitical conflicts, and economic uncertainty are cited as key factors behind the reduced demand for celebratory purchases.
Industry leaders suggest that changing consumer habits and a general lack of celebratory sentiment have further contributed to the slump.