Global Ad Spending to Surpass $1 Trillion in 2025

Revised forecasts show accelerated growth driven by digital and retail media, with the U.S. and China leading the surge.

GroupM's midyear forecast predicts 7.8% growth in global ad spending for 2024, reaching $989.8 billion.
Spending is expected to hit $1.1 trillion in 2025, a year earlier than previously projected.
Digital advertising remains the primary growth driver, accounting for 70.6% of total ad spend.
Retail media is projected to grow by 22% in 2024, surpassing traditional TV ad revenue.
The U.S. and China together make up 57.1% of global ad revenue, highlighting their dominant market positions.