Global Ad Spending to Grow 7.2% in 2024, Led by Digital Media

U.S. ad spending expected to increase by 8.4% in 2024, driven by Presidential election and Summer Olympics.

Global ad spending is forecasted to grow by 7.2% in 2024, surpassing $900 million, led by digital media with a projected increase of 9.4%.
In 2023, global ad spending for digital media reached $587 billion, a year-over-year increase of 10.5%, with 69% of total ad spending allocated to digital media.
Traditional media ad spending declined by 4% in 2023, totaling $266 billion.
In the U.S., ad spending is expected to increase by 8.4% in 2024, driven by events such as the Presidential election and Summer Olympics.
Among individual markets, India had the largest year-over-year increase of 12%, reaching $14 billion, while China, the second largest advertising market, had an increase of 9.8%.