Overview

• Zoopla’s research combined affordability, measured by the price-to-earnings ratio for three-bedroom homes, with listing-view popularity data from Q1 2025.
• Glenrothes in Scotland ranked as the most affordable and popular town for families, with an average home price of £136,900 and a price-to-earnings ratio of 1.8.
• Scotland and Wales dominated the top 10 affordable and popular towns, reflecting ongoing regional disparities in housing costs.
• Tilbury in Essex and Plymouth in the South West were named the most popular affordable towns in their respective regions, with average home prices of £347,800 and £261,000.
• A Zoopla-commissioned survey revealed that 34% of potential buyers fear being priced out of their ideal family home, prompting many to explore alternative regions or compromise on property features.