Glen Powell and Sydney Sweeney Used Romance Rumors to Boost 'Anyone But You' Success

The co-stars strategically fueled dating speculations to enhance the film's marketing, leading to significant box office earnings.

Glen Powell and Sydney Sweeney admitted to playing up romance rumors during the promotion of 'Anyone But You' to attract audience interest.
The film, which was a box office hit, grossed over $219 million worldwide, partly due to the effective marketing strategy.
Sydney Sweeney, also a co-producer, was heavily involved in the marketing efforts, contributing innovative ideas.
The promotional tactics included viral videos and public appearances that capitalized on the duo's chemistry.
Despite the rumors, both actors have clarified that their relationship is strictly professional and platonic.