GivingTuesday Donations Surge to $3.6 Billion in 2024
The annual day of giving sees a 4% rise in donors and volunteers, reversing a two-year plateau in charitable contributions.
- An estimated $3.6 billion was raised on GivingTuesday 2024, a 16% increase from the $3.1 billion raised in 2022 and 2023.
- Approximately 18.5 million people donated to nonprofits, while 9.2 million volunteered, both reflecting a 4% rise compared to 2023.
- GivingTuesday, established in 2012, has grown into a global movement promoting collective giving and community engagement.
- Economic uncertainty and inflation have posed challenges to charitable giving, but this year marked a hopeful shift in donor participation.
- Experts highlight the day’s role in fostering civic engagement, with many Americans seeking ways to support their communities despite societal divisions.