GivingTuesday Could Have Bigger Impact as Donations are Down

Affluent Americans Continue to Give More, While Overall Donations Decrease

Nonprofits and industry groups report that donations are down compared to previous years, making GivingTuesday potentially more impactful this year.
Many nonprofits will run matching campaigns on GivingTuesday, where supporters' donations are doubled or sometimes tripled.
Large organizations offering donor-advised funds encourage their account holders to consider their end-of-year giving during the holiday season.
The trend of charitable giving is bifurcated, with fewer Americans donating overall, but affluent Americans giving more.
Many donors are motivated to give by deep personal connections to causes or issues or because someone they know asks them.