Overview
- Donations on last year’s GivingTuesday reached about $3.6 billion from 36.1 million U.S. participants, underscoring the event’s scale as charities launch today’s campaigns.
- Charity Navigator reports that 32% of surveyed donors plan to give more this year, 41% plan to give about the same, and 8% plan to give less, with late‑October SNAP cuts driving a roughly 600% jump in food‑bank donations.
- Nonprofits are leaning on matching campaigns—some multiplying gifts up to fivefold—along with employer platforms and crowdfunding tools to convert one‑day gifts into recurring support.
- Authorities warn of charity and crowdfunding scams after the FBI’s IC3 logged more than 4,500 complaints and about $96 million in losses in 2024, urging verification through Charity Navigator, BBB Wise Giving Alliance, CharityWatch, GuideStar, and the IRS tool.
- Broader momentum remains favorable, with Giving USA estimating total U.S. charitable giving at $592.5 billion in 2024, a 6.3% increase credited to market strength and economic growth.