Overview

• Huntington-Whiteley will front the Honey Milk 5-in-1 Styling Cream campaign, which goes live Wednesday, with a 150 ml tube priced at $29.
• Gisou enters Space NK in London on 22 August, with a planned rollout to 40 locations by the end of 2025.
• The new cream marks Gisou’s move into styling and, according to the brand, delivers up to three days of style memory, frizz control, hydration and heat protection to 230°C/450°F.
• The model and entrepreneur has previously collaborated with Gisou, a partnership the company says aligns with its focus on hair as a form of self-expression.
• Founded by Negin Mirsalehi on multi-generation beekeeping, Gisou’s U.S. business leads sales, and the company signals further category entries leveraging its honey-led formulas.