Overview

• Gisele Bündchen appears in her first campaign for Elisabetta Franchi, unveiled August 27 with images released across the brand’s channels.
• The ads were photographed by Luigi & Iango and showcase leather-forward, body-conscious looks, including braless and pantless styling.
• Bündchen highlighted the sweltering set on Instagram, quipping that shooting leather in Miami summer heat was “what I call hot.”
• Founder and creative director Elisabetta Franchi said the campaign champions a confident, unapologetic femininity and praised Bündchen as embodying that spirit.
• The rollout follows the brand’s expansion beyond Italy under Marco Bizzarri, including a Bal Harbour Shops boutique in Miami and U.S. retail launches at Saks Fifth Avenue.