Overview

• It is Bündchen’s first campaign for the Italian brand.
• Photographed by Luigi & Iango in Miami, the images spotlight leather-heavy styling with poolside shots and jackets worn without tops or pants.
• Bündchen posted the photos on Instagram, writing, “Now that’s what I call hot!” after shooting in the Miami summer.
• The booking extends her return to fashion work following the February birth of her son.
• The campaign aligns with Elisabetta Franchi’s U.S. expansion since Marco Bizzarri’s arrival, including a Bal Harbour boutique and Saks distribution.