Overview

• Zarrella walked the Milan runway for Hugo Boss, modeling a gray look from the brand’s latest collection, according to dpa reports.
• Multiple outlets report he is now a fixed testimonial for Boss, with further photoshoots, international campaigns and musical tie-ins described as planned, though full deal terms were not disclosed.
• Boss CEO Daniel Grieder publicly endorsed Zarrella, highlighting his earlier employment in Metzingen and calling him a longtime friend who shares the brand’s values.
• Jana Ina Zarrella watched from the front row and praised his performance, with David Beckham also in attendance and, according to her account, offering compliments on the walk.
• After the show, Zarrella posted on Instagram that joining the Boss family fills him with pride and called the Milan appearance “the beginning,” noting the personal significance of his Italian roots.