Overview

• Zarrella walked at Milan Fashion Week on September 25 in a grey look from Hugo Boss’s Spring/Summer 2026 collection.
• Hugo Boss named him a fixed testimonial, with the Milan show positioned as the launch of an ongoing collaboration.
• CEO Daniel Grieder highlighted Zarrella’s long connection to the company and outlined planned photoshoots, global campaigns and musical appearances.
• Zarrella posted on Instagram that joining the “Boss family” makes him proud and called the debut “erst der Anfang.”
• Front-row attendees included David Beckham, Boris Becker and Mats Hummels, as Jana Ina Zarrella said Beckham praised her husband’s walk, and coverage noted Zarrella previously worked for Hugo Boss in Metzingen about 25 years ago.