Overview

• Zarrella made his runway debut for Boss on September 25 at Milan Fashion Week, presenting the new collection in a grey suit.
• Boss CEO Daniel Grieder confirmed him as a fixed testimonial and highlighted his longstanding connection to the company, as Zarrella joins a roster that includes David Beckham, Bradley Cooper and Vinícius Júnior.
• The Milan appearance was presented as the start of a wider collaboration featuring additional photoshoots, international campaigns and musical tie‑ins.
• Jana Ina Zarrella watched from the front row, while David Beckham attended the show and, according to her account, praised Giovanni’s performance.
• Before his pop breakthrough, Zarrella worked for Hugo Boss in Metzingen, a link both sides now cite as part of the partnership’s story.