Overview

• HUGO BOSS named Zarrella an official testimonial as he walked the catwalk in Milan to present the Spring/Summer 2026 collection.
• CEO Daniel Grieder highlighted Zarrella’s earlier stint working at BOSS and said he exemplifies the brand’s values.
• Zarrella called joining the BOSS family alongside figures such as David Beckham, Bradley Cooper and Vinícius Júnior a point of pride.
• Jana Ina Zarrella watched from the front row near Beckham and said the football icon praised Giovanni’s runway performance.
• BILD reports the Milan debut begins a wider collaboration, with further photoshoots, international campaigns and music-linked appearances planned.