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Giorgio Armani Buys La Capannina in Forte dei Marmi With New Management to Begin in 2026

Armani frames the purchase as a personal homecoming linked to his first meeting with future business partner Sergio Galeotti at the club.

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Overview

  • Maison Armani confirmed the acquisition of La Capannina di Franceschi, the nearly century-old Forte dei Marmi venue.
  • The deal ends almost 48 years of Guidi family stewardship following the October 2024 death of Gherardo Guidi.
  • Operational control is slated for the summer 2026 season, with a stated intent to preserve the venue’s identity while renewing its appeal.
  • No sale price was disclosed, and some outlets report unconfirmed estimates of about €12 million.
  • The club recently faced temporary closures in 2023–24 for public-order incidents, adding context to the transition at a site long regarded as a cultural touchstone.