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Giorgio Armani Buys La Capannina in Forte dei Marmi

He describes the deal as a sentimental return to his roots in the town where he met Sergio Galeotti.

Overview

  • Maison Armani confirmed the purchase from the heirs of Gherardo Guidi, ending the family's nearly five-decade stewardship.
  • The new management is slated to take effect for the summer 2026 season, according to the announcement.
  • La Capannina, founded in 1929 and rebuilt in 1939, is a cultural landmark long associated with Italian elites and international performers.
  • Recent years brought several temporary closure orders by the Questura di Lucca for public-order and safety reasons, a backdrop to the transition.
  • Several outlets report an estimated €12 million price, a figure the company has not confirmed.