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Gilbert Arenas Says Nike Deal Puts Cade Cunningham’s Detroit Future at Risk

An ex-All-Star contends Nike may favor a larger market for Cunningham should Detroit's success fade.

Overview

  • Cunningham has confirmed a six-year Nike contract on Kevin Durant’s Boardroom, with a signature shoe reported for the second half of the 2026–27 season.
  • Detroit has surged to 13–2 on an 11-game winning streak as Cunningham posts career highs, including 27.3 points and 9.9 assists per game.
  • Arenas argued on his podcast that Nike has its own agenda and could prefer moving a top guard to a bigger market if the Pistons stop winning.
  • The Sporting News reports Cunningham is under contract with Detroit through 2030 on a five-year, $224 million extension with no options.
  • Coverage notes Cunningham would be among a small group of active NBA players with a Nike signature line, underscoring his rising marketing profile.