Gibson Takes Legal Action Against Trump-Endorsed Guitar Line
The iconic guitar maker accuses 16 Creative of trademark infringement over designs resembling the Les Paul model.
- Gibson has issued a cease-and-desist letter to 16 Creative, the company behind Trump Guitars, citing trademark infringement of its Les Paul body shape.
- Trump Guitars, endorsed by President-elect Donald Trump, features acoustic and electric models priced between $1,250 and $11,500, with some autographed versions already sold out.
- The guitars, marketed as the 'only guitars officially endorsed by Trump,' include slogans like 'Make America Great Again' and patriotic imagery such as American flags and bald eagles.
- While Trump promoted the guitars on his social media platform, it is unclear whether he has any financial stake in the company.
- Gibson has a history of aggressively protecting its trademarks, including ongoing litigation with other guitar manufacturers over similar design disputes.