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Giant Lauki at Lucknow Crossroads Fuels Buzz for Panchayat Season 4

A marketing stunt doubling as Neena Gupta’s character’s campaign symbol underscores the show’s accelerated June 24 launch

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A Big 'Lauki' In Middle Of The Lucknow City
The vegetable appeared as part of a promo for Panchayat season 4. | Image: Instagram

Overview

  • On June 21, a colossal bottle gourd appeared atop a cooker at Lucknow’s 1090 Chauraha as a guerrilla marketing stunt for Panchayat Season 4.
  • Videos of the installation went viral, inspiring jokes about “Binod” and sparking widespread speculation about its purpose.
  • In the new season, the lauki represents the election symbol for Neena Gupta’s Manju Devi as she contests the village head race against Kranti Devi.
  • Fan participation in an online vote led Amazon Prime Video to move the series premiere up from July 2 to June 24.
  • Panchayat, created by The Viral Fever and starring Jitendra Kumar, Neena Gupta and Raghubir Yadav, follows rural governance in Uttar Pradesh and has earned critical acclaim.