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Giant Eagle Launches $100 Million 'Because It Matters' Plan to Cut Prices and Upgrade Stores

The push responds to customer pressure for lower prices during a period of inflation.

Overview

  • A one-week $1 promotion on more than 1,000 items began Thursday as the first themed offer.
  • About a dozen supermarkets will be remodeled, with more than 60 in-store pharmacies slated for expansion.
  • The company says it will invest millions in the near term to lock and hold prices on key items.
  • Hiring plans include hundreds of pharmacy roles and specialty food experts such as butchers, bakers, cake decorators and cheesemongers.
  • Quality and operations upgrades include a produce-focused supply-chain review, new shopping carts and delivery expansion to 33 additional stores.