Overview
- Ghostly Labs publicly released separate agent and client Phantom Realty Engine apps on Aug. 12 that bring Sarah AI, live MLS search and PRE’s CRM functions to smartphones for existing PRE customers.
- The buyer app offers an agent-branded space to swipe live MLS listings, save shared lists, ask Sarah about homes and neighborhoods, request valuations routed to the agent, and ask for showings from the app.
- The agent app provides mobile MLS search, comparative market analyses (including comps, price-per-square-foot and days-on-market), client-activity tracking, message drafting by Sarah, and live lead alerts.
- Ghostly Labs cites earlier deployment results—more than 15,000 cold leads processed, about 49.5% moved to an “engaged” category, 1,400+ classified as active buyers, and a 6.4x rise in time on site—but those figures are company-reported and do not represent closed transactions.
- PRE is built on WordPress and sold so agents or brokerages retain site content and client data, yet national IDX display rules and varying local MLS AI/data permissions will limit which AI-driven data uses and training are allowed in specific markets, so brokers should check local licensing before adopting features.