Overview
- GEWA music GmbH assumed Höfner’s business on Wednesday after a March 1 insolvency, keeping the Baiersdorf site running.
- The transfer preserves 24 jobs and keeps the Höfner and Paesold brands in production.
- Streetlife Music GmbH, a Thomann–GEWA holding company, now owns the brand rights.
- New distribution splits Höfner to Thomann in Europe and to GEWA in the rest of the world, with GEWA also covering Paesold worldwide.
- The maker’s cultural pull endures, highlighted by the return of Paul McCartney’s long-missing Beatle bass about two years ago.