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4h ago

Getty Seals Perplexity Licensing Deal, Shares Jump on AI Image Access

The pact signals a licensed route for AI search to use professional imagery, with financial terms undisclosed.

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Overview

  • Getty and Perplexity signed a multi-year global agreement that lets the AI search platform display Getty’s editorial and creative images.
  • Perplexity will integrate Getty’s API to pull assets in real time and surface visuals alongside AI-generated search results.
  • The startup plans attribution updates that add image credits and direct source links to guide lawful use.
  • Getty shares jumped roughly 60% in premarket trading after the announcement.
  • The deal lands during heightened legal scrutiny of AI content use, and Getty has previously sued Stability AI over alleged unauthorized use of its assets.