Overview

• Getty Images and PicsArt will build a generative AI model from Getty's exclusive photo and video content.
• The new model promises high-quality, commercially safe images for creators on both platforms.
• This partnership comes as Adobe faces backlash over new terms for its Creative Cloud software.
• Getty Images has also partnered with other AI firms like Bria and Runway to expand its AI capabilities.
• Transparency in AI-generated content remains a significant concern among consumers and marketers.