'Get Ready with Me' Videos Surge in Popularity, Garnering Over 150 Billion Views on TikTok

The genre, which combines personal storytelling with product placements, contributes to the booming $250 billion creator economy.

'Get Ready with Me' (GRWM) videos, where social media users, often influencers, invite viewers to watch them prepare for various activities, have gained immense popularity, with over 150 billion views on TikTok alone.
The genre, which started on YouTube over a decade ago, has seen a revival with the rise of short-form video content on platforms like TikTok, YouTube Shorts, and Instagram Reels.
These videos often serve as a storytelling vehicle for creators, allowing them to share personal stories and experiences while getting ready.
The genre is also being used for commercial purposes, with many videos featuring product placements and brand partnerships, contributing to the $250 billion creator economy.
Notable influencers in this genre include Alix Earle, who shares her experiences with struggles like acne, an eating disorder, and panic attacks, and Alisha Rei, who uses the platform to build her modeling career.