Gersh Acquires A3's Digital and Alternative Departments Amid Legal Battle

The acquisition, marking Gersh's first M&A move since a significant equity investment last year, brings 25 agents and 45 additional staffers from A3, creating a new standalone digital division.

• Gersh has acquired A3 Artists Agency's digital and alternative departments, marking the agency's first M&A move since receiving a significant equity investment from Crestview Partners last year.
• The acquisition brings 25 agents and 45 additional staffers from A3 to Gersh, creating a new standalone digital division for the agency.
• Jade Sherman, former A3 digital head, will lead the new group as Gersh Senior Partner and Head of Digital. Alec Shankman has been named Gersh Senior Partner and Head of Alternative.
• The deal comes amid a legal battle between A3’s partners, Brian Cho and Robert Attermann, and the agency’s majority owner Adam Bold, who were trying to block the transaction.
• A3, like other talent agencies, suffered financially as productions were delayed or suspended during the actors’ and writers’ strikes last year, which lasted a total of six months.

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