Overview

• Germany's online second-hand market reached €9.9 billion in 2024, marking a 7.2% year-on-year increase and nearly doubling since 2019.
• New goods online sales grew by 3.8% to €88.8 billion in 2024, with second-hand items remaining a niche segment by comparison.
• Key drivers of second-hand market growth include consumer price sensitivity and rising sustainability awareness, particularly in textiles.
• The second-hand sector encompasses clothing, books, electronics, furniture, garden equipment, and toys, according to the HDE analysis.
• The HDE projects a 4% growth in online revenue for new goods in 2025, fueled by increased digital sales of food and drugstore items.