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3d ago

Germany’s Mother’s Day Spending Set to Reach Record €1.08 Billion

Celebrated on May 11, 2025, the holiday sees flowers as the top gift, while sustainability concerns and personalized gestures reshape traditions.

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Der Muttertag reduziert Weiblichkeit auf Biologie. Wer Mutter ist, gilt als "richtige Frau". Wer keine Kinder hat oder haben will, gilt als defizitär.

Overview

  • Projected spending for Mother’s Day in Germany in 2025 is expected to hit €1.08 billion, reflecting a rise from €1.02 billion in 2024.
  • Flowers remain the most popular gift, with 58.7% of German consumers planning to purchase them, despite environmental critiques of imported blooms.
  • Sustainability debates highlight concerns over the carbon footprint and pesticide residues of imported flowers, with calls for regional and eco-friendly alternatives.
  • Personalized celebrations are gaining traction, including digital greetings via WhatsApp, DIY gifts like scented candles, and creative outings.
  • The holiday, rooted in U.S. feminist activism, has evolved into a major commercial event in Germany, with its history also tied to Nazi propaganda and post-war commercialization.