Overview

• Preliminary industry data put per‑capita consumption at 12.8 kg in 2024, while the agriculture ministry’s provisional figure is lower at 12.1 kg.
• Average retail prices were broadly stable at about €12.1 per kilogram in 2024, and the first half of 2025 showed no major price spikes, according to FIZ.
• Salmon kept the lead with a 22.6% market share, yet Norwegian authorities reported 15% mortality in farmed salmon linked to parasites and heat stress.
• FIZ says the negative reports on salmon farming have not measurably altered German buying patterns, with demand for salmon products still robust.
• Discounters account for roughly half of fish purchases and supermarkets about 40%, as the sector prepares for EU rules next year requiring full traceability, with FAO data showing 31% of commercial stocks overfished.