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Germany’s Fair Trade Sector Posts €2.6 Billion in Sales as Challenges Rise

Dominant grocery chains squeeze margins; potential rollbacks of supply chain laws threaten small producers

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Overview

  • Sales of 100% fair trade products surged 11% last year to €2.6 billion, marking a new industry high.
  • Fairtrade-certified goods represented 83% of total fair trade revenues, driven primarily by coffee and chocolate.
  • Approximately 900 worldshops generated €79 million in 2024 but have seen stagnating and declining real-term revenues.
  • Four major grocery chains dominate retail, spurring calls for a Bundeskartellamt sector investigation and renewed defense of the German Supply Chain Act.
  • Roughly 80% of the sale price of a chocolate bar accrues to industrial manufacturers and Northern Hemisphere retailers, limiting benefits for Global South producers.