Overview

• KBA data show 207,229 new cars in August in Germany, up 5% year over year, with roughly 39,400 BEVs registering a 46% jump and reaching a 19% market share.
• Tesla logged about 1,400 August registrations in Germany, down around 39% year over year, leaving its year‑to‑date tally lower by roughly 56% despite the Model Y refresh.
• Chinese manufacturers expanded rapidly, with Xpeng up 758% to 283 BEVs in Germany and BYD and Leapmotor recording large gains, while BYD also more than tripled registrations in Norway.
• Norway’s market was 97% pure electric in August, with Tesla leading at about a 22% share and the Model Y the top‑selling model, underscoring the impact of sustained incentives.
• EY and the ZDK say headline BEV growth is amplified by a low 2024 comparison base, heavy discounts, company‑car tax benefits and self‑registrations rather than broad private demand.