Overview

• New EV registrations recorded by the Kraftfahrt-Bundesamt stayed above last year’s monthly totals through May, driving higher market share in the first half of 2025.
• Discounts on leading electric models climbed from 13.7% in January to 17% in May before a slight June pullback tied to stronger order books.
• Automakers have expanded EV lineups across volume segments, which industry leaders identify as a more effective growth lever than price cuts alone.
• The cost premium of electric vehicles over combustion models has shrunk to below €4,000, with price parity expected before 2030 as battery costs continue to fall.
• Dealer and manufacturer registrations accounted for 36.6% of new EV sign-offs from January to May, creating a flood of young used electric cars sold at steep markdowns.