Overview
- Official October 2025 data show sharp year‑on‑year declines for key devices, including televisions (-10.6%), portable computers (-5.5%), desktop PCs (-4.6%), monitors (-6.3%), printers (-4.5%), mobile phones without contract (-4.0%) and cameras (-4.9%).
- Overall consumer prices rose 2.3% over the same period, highlighting electronics as a notable deflation pocket within the CPI basket.
- Some categories bucked the trend, with e‑book readers and digital photo frames up 2.0% and smartwatches and fitness trackers up 2.7% compared with October 2024.
- Medium‑term comparisons show structural price declines since 2020 for items such as TVs (-16.1%) and desktop PCs (-11.1%), while cameras became significantly more expensive (+27.0%).
- Retail context heightens the impact as the sector earns nearly a quarter of its annual revenue in November and December, with the trade group HDE projecting €5.8 billion in sales for Black Friday and Cyber Monday.