Overview

• A YouGov survey for the Deutsche Presse-Agentur shows 47% of fruit-eating Germans now name blueberries as their favorite fruit.
• Domestic blueberry cultivation expanded to 3,500 hectares in 2024, marking a decade of steady growth since 2012.
• Imports have doubled since 2018 and risen 4.5-fold since 2015, underpinned by hardy North American varieties with longer shelf life.
• Advanced refrigerated storage and container shipping from Peru have eliminated seasonal shortages, delivering berries every week of the year.
• Environmental groups warn that extended transport routes, even by sea, generate high CO2 emissions and urge more sustainable sourcing.