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Germany’s 2025 Auto Market Pivots to EVs as VW Leads, Tesla Slumps, BYD Advances

New KBA figures signal a decisive shift toward battery‑electric models that is reshaping competitive positions for 2026.

Overview

  • Germany logged about 2.86 million new passenger‑car registrations in 2025, up 1.4% year over year, with SUVs reaching a record 33.3% share.
  • Battery‑electric registrations climbed to roughly 545,142 units, a 43.2% jump that lifted BEVs to about 19.1% of the market as gasoline and diesel volumes fell sharply.
  • Volkswagen retained overall brand leadership at roughly 19.6% share, and the VW ID.7 topped Germany’s EV rankings with 34,563 registrations.
  • Tesla’s German registrations fell 48.4% to 19,390 vehicles for about a 3.56% EV market share, while BYD’s registrations surged more than 700% from a low base.
  • Industry reports indicate BYD overtook Tesla globally in 2025 as the largest pure EV maker, with about 2.26 million deliveries versus Tesla’s roughly 1.64 million.