Overview
- Apple agreed to change the text and formatting of App Tracking Transparency prompts and to align wording, content, and visual design for its own services and third‑party apps.
- The Bundeskartellamt is seeking feedback from publishers, media groups, and regulators to evaluate whether the changes address competition concerns.
- Germany’s federal data protection commissioner and Bavaria’s data protection authority are participating in the assessment.
- Apple’s approach to advertising attribution without prior user consent remains outside the proposal and will be examined for potential disadvantages to third‑party providers.
- The case proceeds under Section 19a of German law and Article 102 TFEU in coordination with the European Commission, with a final decision to follow the market test.