Germany Targets E-Commerce Giants Temu and Shein with New Regulatory Plan

The German government has approved measures to enforce stricter oversight on online platforms, aiming to curb unfair practices and improve consumer safety.

The German Cabinet has adopted an E-Commerce Action Plan to address regulatory gaps involving platforms like Temu and Shein.
Key measures include enhanced powers for customs and market regulators, as well as coordinated inspections to ensure compliance with EU laws.
The plan supports removing the €150 duty-free limit on imports, which experts say is exploited through misdeclared shipments.
Platforms will face greater accountability for the safety and legality of goods sold, with the EU's Digital Services Act enabling significant fines for violations.
The initiative has been welcomed by trade groups but raises questions about enforcement and its impact on domestic businesses.