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Germany Sets Record With 14.1 Million Stock and Fund Investors in 2025

ETF savings plans popular with younger investors powered the increase.

Overview

  • DAI reports about 12.1 million invested via funds or ETFs, while direct stock owners rose to 4.9 million, up 740,000 year over year.
  • Use of stock and ETF savings plans reached 5.3 million, an increase of 1.7 million, with over half of ETF holders investing by standing order.
  • DAI says first-time counting of employer VL benefits boosted the 2025 total, though it would still be a record, and notes the figures come from a Kantar survey that since 2020 includes foreign residents.
  • Younger investors led the expansion, adding 1.2 million in the 14–39 group to reach 4.9 million, while the number of women investing grew 24% versus 12% for men.
  • Participation remains uneven by income and region, and policymakers are advancing a Riester reform and a proposed Frühstart-Rente to channel more household saving into capital markets.