Germany Sees Resurgence in Fresh Potato Consumption

The per capita consumption of fresh potatoes in Germany has reached its highest level in over a decade, driven by changing consumer habits and targeted retail strategies.

Fresh potato consumption in Germany rose to 63.5 kilograms per person in the 2023/24 fiscal year, the highest level in 12 years.
Consumption of fresh potatoes increased by 8.4 kilograms per person compared to the previous year, while processed potato products like chips and fries saw a slight decline.
Experts suggest factors like smaller packaging sizes and increased sales through local farmers' markets contributed to the trend.
The potato, historically significant in German culture and cuisine, is being embraced for its affordability, versatility, and health benefits during economic challenges.
The resurgence reflects a blend of consumer nostalgia and deliberate efforts by the agricultural and retail sectors to boost its appeal.