Germany Sees Modest Rise in Meat Consumption, Led by Poultry

Poultry consumption increased nearly 4% in 2024, driven by affordability and health trends, while overall meat consumption and production showed slight growth.

Poultry consumption in Germany reached 13.6 kilograms per capita in 2024, a nearly 4% increase, as it is seen as a healthier and more affordable alternative to red meat.
Overall meat consumption rose by 0.8% in 2024, totaling 4.44 million tons, marking the second consecutive year of growth after a long-term decline.
Meat production in Germany increased by 1.4% in 2024 to 7.3 million tons, contributing to stabilized consumer prices.
Pork remains the most consumed meat at 28.4 kilograms per capita, though this figure dropped slightly by 100 grams compared to 2023, while beef and veal consumption held steady at 9.3 kilograms per capita.
Experts attribute the continued shift toward poultry and reduced red meat consumption to the growing popularity of flexitarian diets, making a return to earlier consumption levels unlikely.